Why does the return rate show “still collecting data” at first?

Because it measures whether new card holders came back within 30 days, using cards that were opened 30 to 90 days ago. In the first month no card is old enough, so there is nothing honest to show yet. It appears once enough time has passed.

How many new cards should a café expect in the first week?

There is no reliable benchmark, because it depends on footfall and on how consistently staff offer the card. Rather than chasing a target, compare each week with the one before. A sudden drop usually means the offer at the counter has stopped.

Should I change the reward if nobody has redeemed it after two weeks?

Usually not. Two weeks is rarely long enough to fill a card, especially a longer one. Wait until the end of the month. If by then almost nobody is close to the reward, consider a shorter card or a milestone reward halfway.

What is in the Monday e-mail summary?

It compares last week’s stamps with the week before, and shows returning and new guests, how many guests are close to a reward and how many have lapsed. It arrives every Monday at 8:00 and is designed to be read in a few minutes.

What a café owner can measure in month one

In the first month of a digital stamp card, a café can measure cards issued, new cards per week, stamps given, busy hours and guests close to a reward, while the return rate needs more time.

What should you watch in the first 30 days after launching a stamp card? Cards issued, busy hours, guests close to a reward — and what is still too early.

FAQ

Why does the return rate show “still collecting data” at first?: Because it measures whether new card holders came back within 30 days, using cards that were opened 30 to 90 days ago. In the first month no card is old enough, so there is nothing honest to show yet. It appears once enough time has passed.
How many new cards should a café expect in the first week?: There is no reliable benchmark, because it depends on footfall and on how consistently staff offer the card. Rather than chasing a target, compare each week with the one before. A sudden drop usually means the offer at the counter has stopped.
Should I change the reward if nobody has redeemed it after two weeks?: Usually not. Two weeks is rarely long enough to fill a card, especially a longer one. Wait until the end of the month. If by then almost nobody is close to the reward, consider a shorter card or a milestone reward halfway.
What is in the Monday e-mail summary?: It compares last week’s stamps with the week before, and shows returning and new guests, how many guests are close to a reward and how many have lapsed. It arrives every Monday at 8:00 and is designed to be read in a few minutes.