Do automatic messages count against my monthly campaign quota?

No. The birthday message, the “we miss you” message and the expiry reminder run automatically and don’t use up the monthly campaign allowance, which is meant for your own one-off campaigns such as a seasonal offer.

Can a guest stop receiving these messages?

Yes. Phone notifications are optional, and a guest can switch them off at any time. Without notifications, a message only appears on their card when they open it, so nobody is interrupted against their wishes.

What if a guest never gives their birth month?

Then they simply don’t receive a birthday message. The card works fully without any personal data. The birth month lives in the optional guest account, and the guest decides whether to add it.

Is two to three visit intervals a firm rule?

No, it is a starting point. If your “we miss you” message reaches people who were about to come in anyway, lengthen the period; if lapsed guests rarely come back after it, try a shorter one. Change one setting at a time so you can see the effect.

Birthday and “we miss you” messages: when and what to send

A birthday message congratulates a guest in their birth month, often with a small gift; a “we miss you” message invites back a regular who has been away longer than usual. Both work best short, personal and true.

When should you send a birthday or “we miss you” message to your regulars, and what should it say? Timing, length, sample wording and the usual mistakes.

FAQ

Do automatic messages count against my monthly campaign quota?: No. The birthday message, the “we miss you” message and the expiry reminder run automatically and don’t use up the monthly campaign allowance, which is meant for your own one-off campaigns such as a seasonal offer.
Can a guest stop receiving these messages?: Yes. Phone notifications are optional, and a guest can switch them off at any time. Without notifications, a message only appears on their card when they open it, so nobody is interrupted against their wishes.
What if a guest never gives their birth month?: Then they simply don’t receive a birthday message. The card works fully without any personal data. The birth month lives in the optional guest account, and the guest decides whether to add it.
Is two to three visit intervals a firm rule?: No, it is a starting point. If your “we miss you” message reaches people who were about to come in anyway, lengthen the period; if lapsed guests rarely come back after it, try a shorter one. Change one setting at a time so you can see the effect.