Why does my dashboard say “still collecting data”?

The return rate needs cards that are at least 30 days old, because it measures whether guests came back within 30 days. In your first month there are no such cards yet, so the dashboard waits instead of showing a misleading figure.

Does a guest who comes back the next day count as returning?

Yes. Any further stamp within 30 days of getting the card counts as a return. A guest who comes back the next morning is exactly the kind of habit a loyalty card is meant to build.

Should tourists be counted in the return rate?

They are counted, because the card cannot tell a tourist from a local. If you serve many visitors, expect seasonal swings and compare each season with the same season before, rather than summer with winter.

How quickly will a change show up in the figure?

Not immediately. Because the return rate looks at cards issued 30 to 90 days ago, a change you make today affects the figure gradually over the following weeks. Faster signals, such as new cards and stamps, appear in the weekly email straight away.

What your return rate tells you — and how to improve it

The return rate is the share of new card holders who come back within 30 days; it is the clearest early sign of whether first-time guests are turning into regulars.

What does the customer return rate mean for a café or salon, how does a digital stamp card measure it, and what can you do when it is low? Practical steps.

FAQ

Why does my dashboard say “still collecting data”?: The return rate needs cards that are at least 30 days old, because it measures whether guests came back within 30 days. In your first month there are no such cards yet, so the dashboard waits instead of showing a misleading figure.
Does a guest who comes back the next day count as returning?: Yes. Any further stamp within 30 days of getting the card counts as a return. A guest who comes back the next morning is exactly the kind of habit a loyalty card is meant to build.
Should tourists be counted in the return rate?: They are counted, because the card cannot tell a tourist from a local. If you serve many visitors, expect seasonal swings and compare each season with the same season before, rather than summer with winter.
How quickly will a change show up in the figure?: Not immediately. Because the return rate looks at cards issued 30 to 90 days ago, a change you make today affects the figure gradually over the following weeks. Faster signals, such as new cards and stamps, appear in the weekly email straight away.