How many stamps should a stamp card have?
A stamp card usually works best with 6–10 stamps for frequent, low-cost visits such as coffee or bakery runs, and 4–6 stamps for less frequent, higher-value visits such as a haircut or a beauty treatment.
How many stamps should your digital stamp card have? It depends on how often guests visit and what the reward costs you. Here is how to work it out.
FAQ
- Is 10 stamps too many for a coffee loyalty card?
- Not usually. For guests who come in several times a week, 10 stamps fills in a few weeks, which keeps the reward within reach. If most of your guests come once a week or less, 6 to 8 stamps may feel more achievable.
- What is the smallest number of stamps that makes sense?
- A card can have as few as 3 stamps. Very short cards suit expensive, infrequent visits or a quick welcome offer, but for everyday purchases they mostly reward visits that would have happened anyway, so they rarely change behaviour.
- Should a stamp be per visit or per amount spent?
- Per visit is easiest to understand and suits shops where baskets are similar in size. Per amount spent, such as one stamp for every set amount, suits shops where one guest buys a coffee and another buys a whole cake. Both options are available; pick the one your guests will grasp at a glance.
- Do I need a different card for each product?
- Usually not. One clear card is easier for guests and staff. If you genuinely sell two very different things, such as coffee and haircuts, several programs are possible on the Pro and Chain plans, but start with one and add more only if there is a real need.